Wharton-GBK Study Links Growth Metrics To 3x Stronger AI ROI

The Common Question

Does measuring AI growth outcomes produce better ROI than tracking efficiency alone?

The Lesson in This Case

Wharton and GBK Collective found strong AI ROI nearly 3 times more common at enterprises that measure growth outcomes alongside efficiency gains. Companies that scored AI only on cost reduction and productivity missed the fuller returns visible when revenue and growth metrics entered the evaluation. Senior leaders should audit how their teams define AI success: a scorecard that stops at efficiency almost certainly understates the program's returns.

Originally reported by Business Wire. Read the full story here.