Wharton Study Finds Only 28% Of Enterprise Leaders Report Strong AI ROI

The Common Question

How many companies are seeing strong ROI from their AI investments?

The Lesson in This Case

Wharton Human-AI Research's fourth annual survey of 1,416 US enterprise leaders and employees finds that only 28% of enterprise leaders report strongly positive AI returns, even though 80% report some positive return. Departments that measure AI against growth outcomes such as net-new revenue or sales conversion are nearly three times as likely to report strong ROI as those measuring efficiency alone, 35% versus 13%. Senior leaders watching their own AI budgets should treat measurement design as a strategic choice: what you decide to measure determines whether AI spending surfaces real business value or disappears into hours-saved reports.

Originally reported by HPCwire. Read the full story here.