Globant Grew Token Use 6.7x While Spend Rose Just 2.2x Via Intelligent Routing

The Common Question

How do I grow AI usage without my costs growing at the same rate?

The Lesson in This Case

Token consumption grew 6.7x over seven months while spend grew only 2.2x – a gap driven almost entirely by routing each query to the cheapest model that could complete it reliably, rather than defaulting every request to the most expensive one. The discipline behind that result is straightforward: measure AI cost at the task level, not the token level, and match the model to the job. Senior leaders who still report token growth as a proxy for AI adoption are reporting cost as though it were value – and their budgets will show it.

Originally reported by HPCwire. Read the full story here.