Forrester Says Scattered AI Pilots Stall B2B Revenue Growth

The Common Question

How do we decide which AI pilots are actually worth scaling?

The Lesson in This Case

Most B2B organizations now manage dozens of disconnected AI pilots, yet Forrester finds that fragmented portfolios consistently produce activity without scale and experimentation without measurable revenue impact. The core problem is not a shortage of ideas – it is the absence of a disciplined framework that filters opportunities by business value, strategic alignment, and organizational readiness before a single dollar is committed. Senior leaders who want real returns should treat "what to stop" as a budget decision equal in importance to "what to build next."

Originally reported by Forrester Research Blogs. Read the full story here.