EY Finds Tech Firms With Preset AI Targets Lead On ROI Gains

The Common Question

How do tech companies actually measure ROI from their AI investments?

The Lesson in This Case

EY's research confirms that AI returns are materializing, but the companies capturing them share one trait: they set measurable performance targets before deployment, not after. The gap between leaders and laggards now comes down to governance – specifically, who owns accountability for outcomes and whether that accountability existed on day one. If your AI investments still lack a named owner and a defined success metric, you are funding experimentation, not building a return.

Originally reported by EY. Read the full story here.