Better.com's Betsy Cuts Cost To Originate 41%, Case Study Says
💡
Key Takeaway
Better.com cut its average cost to originate by 41% and doubled lead-to-lock conversion after deploying an AI voice agent that handled nearly 100,000 borrower calls per month and resolved more than a third of them without human intervention. The result came from pairing a modular AI audio system with a proprietary loan engine that could surface pricing, eligibility, and approvals in real time – keeping licensed staff focused on complex cases rather than routine call volume. For senior leaders evaluating AI in high-compliance, high-volume operations, this is a case where measurable unit economics, not efficiency theater, justified the investment.
Better.com cut its average cost to originate by 41% and doubled lead-to-lock conversion after deploying an AI voice agent that handled nearly 100,000 borrower calls per month and resolved more than a third of them without human intervention. The result came from pairing a modular AI audio system with a proprietary loan engine that could surface pricing, eligibility, and approvals in real time – keeping licensed staff focused on complex cases rather than routine call volume. For senior leaders evaluating AI in high-compliance, high-volume operations, this is a case where measurable unit economics, not efficiency theater, justified the investment.
Originally reported by HousingWire. Read the full story here.