AI Awareness And Access Have Skyrocketed, Yet Real Enterprise Value And ROI Are Rare | Deloitte Canada
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Key Takeaway
Deloitte's survey of nearly 2,000 executives found that 85% increased AI spending last year, yet only 6% saw payback within 12 months – a gap driven almost entirely by where the money goes: 93% to technology, 7% to the people and workflow changes required to make that technology stick. The exception was CIBC, which hit 10–14% productivity gains and 90% adoption by embedding GitHub Copilot directly into developer workflows, with leaders setting clear expectations and accountability at every level. If your AI budget is heavy on tools and light on redesigning how work actually gets done, you already know why the ROI isn't showing up.
Deloitte's survey of nearly 2,000 executives found that 85% increased AI spending last year, yet only 6% saw payback within 12 months – a gap driven almost entirely by where the money goes: 93% to technology, 7% to the people and workflow changes required to make that technology stick. The exception was CIBC, which hit 10–14% productivity gains and 90% adoption by embedding GitHub Copilot directly into developer workflows, with leaders setting clear expectations and accountability at every level. If your AI budget is heavy on tools and light on redesigning how work actually gets done, you already know why the ROI isn't showing up.
Originally reported by Deloitte. Read the full story here.
