AI Agent Interviewers Let Research Teams Run Dozens Of Sessions At Once

The Common Question

Can AI replace human moderators for customer research interviews?

The Lesson in This Case

AI-moderated interviews let research teams run dozens of participant conversations simultaneously – compressing timelines that once required sequential scheduling and manual note-taking into a single coordinated push. The efficiency gain comes from removing the human bottleneck in moderation, not from replacing the judgment that shapes good research questions or recruits the right participants. Leaders funding research operations should treat this as a throughput tool for directional, focused studies under 30 minutes – and keep human moderators in the budget for anything requiring emotional nuance or strategic depth.

Originally reported by Forrester Research Blogs. Read the full story here.